Would you like to accept all pop-ups from www.wedgiefree.com?

Professor Hunter (the emeritus art professor I work for) recently had surgery, so I was on my own working on an essay he'd written while he chilled in the other room watching TV. Since the volume was of course turned up all the way, I could hear every advertisement and follow along with every show. This was somewhat annoying until a certain Hanes commercial came on. This particular advertisement included the phrase, "panties that won't ride up" approximately six times. To my great amusement, Professor Hunter, 83, laughed like a small child every time the phrase was uttered. This commercial came on at least 3 times in a three-hour period (at least three times that I was aware of.)

Twelve hours later, upon remembering this hilarious incident, I decided to investigate panties that don't ride up. The truth is, I couldn't remember the exact phrase used. Having too much pride to enter the phrase "Hanes panties" into Google, I simply went to www.hanes.com. Once again, I preferred to find these elusive panties indirectly--i.e. without clicking on the "women" tab. My eyes scanned the page, first the right side then the left, until bingo, there it was, a little tab in the lower-left corner inscribed with, "VISIT WEDGIE-FREE WEBSITE." How ingenious, I thought. What a great alliteration.

Upon clicking the tab, my pop-up blocker notified me that it was doing its job, and I was asked to indicate whether I would like to accept pop-ups from www.wedgiefree.com all the time or just this once. I chose all the time, for who knows how often I will need to visit this site? Apparently the blonde woman from Scrubs has become the spokeswoman of these Hanes panties, bolstered, I might add, by the now-trademarked mantra, "Be wedgie-free!" Not only has Hanes secured a spokesperson for a specific product, but they have even elicited customer participation by including an option to submit your own wedgie story.

Now all of this is quite fascinating to me, from the commercial, to Sam Hunter laughing like a kindergartener, to the website name. It's also been a revelatory process for several reasons:
1) I thought wedgies were something you gave, not something you got.
2) I'm not sure anyone could've predicted that www.wedgiefree.com would ever exist.
3) From reading the wedgie stories, the problem with wedgies does not seem to be their occurrence, but rather the attempts to fix them (One anonymous storyteller recounts her attempt to subtly "fix" her wedgie while performing as a bride's maid--the cameraman filming the wedding was directly behind her.)